CULT is a Strategic Advisory Agency specializing in Brand Strategy, Luxury Marketing, and Celebrity Management.
We connect visionary leaders across Fashion, Art, Beauty, Entrepreneurship, Technology, Finance, and Energy, cultivating an exclusive circle of luxury buyers and cultural innovators.
As a trusted partner in strategic growth, we craft global strategies that redefine industries, transforming every connection, partnership, and collaboration into an opportunity for enduring impact.
With over two decades of expertise, we blend precision, innovation, and insight to elevate brands, careers, and influence, ensuring our clients lead the future of luxury and cultural excellence.
BRAND STRATEGY
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Vision, Mission and Segmentation
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Transformation and Expansion
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Branding and Campaign Strategy
PARTNERSHIPS
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Licensing Product Strategy
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Celebrity Product Collaboration
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Partnership and Sponsorship
MARKETING
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Storytelling Segmentation
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Positioning Implementation
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Media, Events and Placements
CELEBRITY MANAGEMENT
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Strategy and Engagement Experts
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International Red Carpet Events
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Strategy & Crisis Management
DIPLOMATIC PROTOCOL & EVENTS
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Guest List Management
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Diplomatic Protocol Experts
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Events and Fashion Show Production
V.I.C.
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Very important Clients Strategy
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Luxury Event Experience
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Profiling and Lobbying
THE FOUNDER
Nuno LAGO is bringing with Agency CULT, over 20 years of expertise in the Fashion and Luxury industries, along with an unparalleled global network. Holding a Master’s in Marketing, an Executive MBA in Global Fashion Business from the Institute Français de la Mode, Paris, and a certification in International Business & Diplomatic Protocol from the European School of Protocol, Brussels, he combines strategic acumen with deep industry insight. A polyglot fluent in five languages, Nuno is recognized as a transformative leader in Brand Strategy, Luxury Marketing, and Celebrity Management.
His career spans Luxury Marketing, Fashion Production, Public Relations, and Talent Management, including over ten years with Elite Model World Group, where he led the Partnerships and Celebrities Department. He played a pivotal role in overseeing Elite Model Look’s global fashion events and shaping Elite Licensing product strategies. Additionally, he consulted on the Strategic Committee for Fashion Trust Arabia in Qatar, following 12+ years of managing a fashion production company responsible for high-profile and fashion show events, campaigns, and editorial projects for brands and international companies such as KCD Worldwide, Vogue, GQ, Men’s Vogue, and other leading publications and luxury brands.
A key architect behind major collaborations with top luxury brands, Nuno creates an indelible mark on prestigious global events, including Cannes, the Venice Film Festival, Fashion Weeks, and the Monaco Grand Prix F1. His visionary leadership and innovative approach have redefined global fashion trends, celebrity marketing, and luxury brand strategies, solidifying his position as a driving force in high fashion and luxury industry.
THE EXPERTS
Anissa DELLI is a Production and Product Development expert for Made In Portugal and Made In France products. Embark on a journey, seasoned luminary in the realm of home & decor, whose illustrious career spans over a decade across dynamic European hubs like Berlin, Paris, and Lisbon. With a robust foundation forged in e-commerce at Zalando, followed by influential roles shaping private label collections at esteemed establishments like Westwing and Wayfair, Anissa epitomizes an unwavering commitment to the craft and production of design. Production and product development expert on Made In Portugal and Made In France.
Anissa's prowess truly manifests in her adept sourcing and curation of exclusive collections for distinguished brand Licenses such as Marie Claire, L'Officiel, and Guy Laroche. Her scrupulous attention to detail and discerning design sensibilities imbue each project with unparalleled refinement. Leveraging an intimate knowledge of the European factory landscape, Anissa offers invaluable insights and connections, ensuring every endeavor is characterized by superlative quality and operational efficiency.
PORTFOLIO
Projects by CULT Founder, Nuno Lago, for Agency CULT and ELITE Model Management Group.