CULT is a Strategic Advisory Agency specializing in
Brand Strategy, Luxury Marketing, Celebrity Management and Diplomatic Protocol Events.
We connect visionary leaders across Fashion, Art, Beauty, Entrepreneurship, Technology, Finance, and Energy, cultivating an exclusive circle of luxury buyers and cultural innovators.
As a trusted partner in strategic growth, we craft global strategies that redefine industries, transforming every connection, partnership, and collaboration into an opportunity for enduring impact.
With over two decades of expertise, we blend precision, innovation, and insight to elevate brands, careers, and influence, ensuring our clients lead the future of luxury and cultural excellence
CURATE UNIQUE LEGACY TOGETHER
BRAND STRATEGY
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Vision, Mission and Segmentation
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Transformation and Expansion
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Branding and Campaign Strategy
PARTNERSHIPS
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Licensing Product Strategy
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Celebrity Product Collaboration
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Partnership and Sponsorship
MARKETING
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Storytelling Segmentation
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Positioning Implementation
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Media, Events and Placements
CELEBRITY MANAGEMENT
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Strategy and Engagement Experts
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International Red Carpet Events
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Strategy & Crisis Management
DIPLOMATIC PROTOCOL & EVENTS
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Guest List Management
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Diplomatic Protocol Experts
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Events and Fashion Show Production
V.I.C.
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Very important Clients Strategy
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Luxury Event Experience
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Profiling and Lobbying
THE FOUNDER
Nuno Lago, founder of Agency Cult, brings over two decades of executive leadership within the fashion and luxury industries. With a global perspective and transformative brand work, he is supported by an exceptional international network and a distinguished track record of delivering high-impact experiences for brands.
He holds an Executive MBA in Global Fashion Management from the Institute Français de la Mode (IFM), Paris, a Master’s degree in Fashion Brand Management & Luxury from the Fashion Institute of Technology (FIT), New York, and a diploma in International Business & Diplomatic Protocol from the European School of Protocol, Brussels. With a core specialization in marketing and brand strategy, Nuno blends strategic intelligence with deep cultural and industry insight.
Fluent in five languages, he is widely recognized as a global authority in Business Management, Brand Positioning, Luxury Marketing, Event Production and Celebrity Representation. At Elite Model World Group, where he spent more than a decade, Nuno led the Partnerships and Celebrities Departments, playing a pivotal role in the execution of Elite Model Look’s global fashion events and licensing strategy.
He also collaborated on the Strategic Committee of Fashion Trust Arabia in Qatar and previously directed a fashion production agency for over 10 years, overseeing campaigns, shows, and editorial projects for major brands and publications including Vogue, GQ, Men’s Vogue, among others.
His creative leadership has helped shape some of the world’s most iconic cultural platforms, including the Cannes Film Festival, Venice Film Festival, Met Gala, International Fashion Weeks, and the Monaco Grand Prix F1. As a visionary connector and strategic storyteller, Nuno continues to redefine the luxury landscape through innovation, influence, and enduring cultural relevance.
THE EXPERTS
Anissa DELLI is a Production and Product Development expert for Made In Portugal and Made In France products. Embark on a journey, seasoned luminary in the realm of home & decor, whose illustrious career spans over a decade across dynamic European hubs like Berlin, Paris, and Lisbon. With a robust foundation forged in e-commerce at Zalando, followed by influential roles shaping private label collections at esteemed establishments like Westwing and Wayfair, Anissa epitomizes an unwavering commitment to the craft and production of design. Production and product development expert on Made In Portugal and Made In France.
Anissa's prowess truly manifests in her adept sourcing and curation of exclusive collections for distinguished brand Licenses such as Marie Claire, L'Officiel, and Guy Laroche. Her scrupulous attention to detail and discerning design sensibilities imbue each project with unparalleled refinement. Leveraging an intimate knowledge of the European factory landscape, Anissa offers invaluable insights and connections, ensuring every endeavor is characterized by superlative quality and operational efficiency.
PORTFOLIO
Projects by CULT Founder, Nuno Lago, for Agency CULT and ELITE Model Management Group.
